ORGANIZERS

bea-logo-icon
Sofia University
e-commerce-success-foundation-logo-horizontal
bsk

Powered by

GOMBAshop
ecommerce-europe

FOR THE TRAINING

For the first time in Bulgaria, the Faculty of Economics of the Sofia University “St. Kliment Ohridski “, together with its partners, launched an ”E-commerce Success” program lasting two semesters, which provides motivated participants with knowledge and practical skills for starting, marketing and sustainable development of e-business.

The lectures and exercises will be led by well-established lecturers from the Sofia University and proven practitioners with long experience in e-commerce from companies with successful projects in Bulgaria and abroad that will give you real practical guidance on how to efficiently use the financial and technological resources for project.

The “E-commerce Success” training targets students, entrepreneurs who are or are already in the process of implementing their own online store project on local and international markets, and employees from companies who are or will be responsible for the development of e-commerce business of their companies.

The two-syllabus program has 120-hours workload of four modules focusing on the planning, creation, marketing and development of an online store, giving you knowledge, skills, confidence and support to deliver a truly working e-business. The training will consist of 4 hours a week, at the weekend, at the Faculty of Economics at the Sofia University.

”E-commerce Success” combines a full range of technologies with active synchronous and asynchronous training, small team projects, team mentors and cloud community space for interactive group experience. Our ultimate goal is to create a unique, demanding and work-based e-learning educational journey that will give you the freedom to focus on your personal goals and goals through each of the steps of creating, marketing and sustainable e-business development.

The program is based on an established methodology and is divided into four modules

null

Module 1: Basics of e-commerce

In this introductory module, you will be familiar with the basic concepts, terms, trends and opportunities of e-business.

null

Module 2: Launch a successful online store

Under module: Business Planning

Under module: Technical Planning of the Online Store

In the second module, you will learn everything you need to realize and plan from an idea the successful e-business. You will be given guidance and clear information on regulatory requirements and technical capabilities.

At the beginning of this module, the learners will be divided into teams – each with their own mentor, whose task and responsibility will be to explain, help, direct and answer questions related to the teachings of their team. The dialogue between the mentor and his team will be of an interactive nature in a team-specific closed group on facebook.

null

Module 3: Marketing Planning and Advertising Campaigns

In the third module, you’ll learn how to use, plan, and monetize the various online channels.

For the purpose each team will be given free access to the SAAS platform GombaShop.bg, where under the guidance of his mentor will realize operational online store with real products.

Real products will be delivered in the form of droop shipments from top companies, with the task of the teams being based on what you learn and, under the guidance of the mentor, to plan marketing and innovate to apply what you have learned.

null

Module 4: Measuring marketing effectiveness

In the fourth module, you will learn how to measure the results achieved, how to analyze the various marketing channels and how to change your marketing approaches in real time.

At the end of the training, each trainee will have to defend a practical course project for his e-shop at GombaShop before a commission.

Successful graduates will receive a Diploma for successfully completed two semesters training “E-commerce Success”, issued by Sofia University “St. Kliment Ohridski “, and a Bulgarian E-Commerce Standard (expert level) certificate issued by the Bulgarian E-Commerce Association (BEA).

Start of E-commerce Success Training: 02 March 2019.

MEDIA PARTNERS

mailbg
dir.bg
economy.bg
radio-fm+
actualno.bg
Framar
OFFNews
VARRIO SPORT
expert.bg
lifehack

COMPANY MENTORS

bea-logo-icon
Sofia University
ecommerce-academy
JNN Consult
seomax-digital
GOMBAshop
WebCode
DHL
eDesign
Digital Marketing Group
Viber
stenik
accella-digital
Аrgent
KZLD
aloha
netpeak
SelMatic
NAP
Valchanova
Econt
Minamart
serpact
Golden Vision
KZP
mastercard
paysera
SEMbg
onlinepromo.bg
ecc